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April 2018 Data  -  Released on May 15, 2018
 
Rosé Sales Rise 53% as Off-Premise Sales Increase 3%
Off-premise sales through multiple-outlet and convenience stores in the four weeks ended April 22, increased 3% versus a year earlier to $686 million, market research firm IRI reported. Case volumes rose 2% to 8,630,906. Rosé sales remain strong, with sales in glass packaging rising to $295 million in the latest 52 weeks, up 53% from a year ago. The greatest growth was in the $15-$19.99 segment, at 119%. The single largest volume of sales was in the $8-$10.99 segment at $101 million.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
April 2018 $686 mil
3%
$8,919 mil
3%
April 2017 $664 mil $8,696 mil
     
 
 

Off-premise sales totaled $686 million in the four weeks ended April 22, up 3% versus a year ago.

 

IRI reported case volumes of 8.6 million in the four weeks ended April 22, up 2% from a year ago.

 

 

 

Wines less than $14.99 a bottle dominate rosé sales, with the single largest volume of sales occurring in the $8-$10.99 segment.

 

 

 

Sales of rosé in glass packaging increased 53% overall in the 52 weeks ended April 22, led by 119% growth in the $15-$19.99 segment. Rosés less than $4 were alone in seeing sales decline.

 

 
 

About IRI Channels

Sourced from Chicago-based IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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