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November 2017 Data  -  Released on December 15, 2017
 
$25-plus U.S. Wines Shine as Off-Premise Sales Rise 1%
Off-premise sales through multiple-outlet and convenience stores in the four weeks ended Dec. 3 increased 1% to $777 million versus a year earlier, market research firm IRI reported. Growth came largely from domestic sparkling wines, which gained 2% in the period while table wine sales increased 1%. Sales in the previous 52 weeks rose 3% to $8.8 billion. The strongest growth among domestic table wines was in the $25-plus category, with sales up 17% to $205 million.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
November 2017 $777 mil
1%
$8,819 mil
3%
November 2016 $766 mil $8,588 mil
     
 
 

Off-premise sales totaled $777 million in the four weeks ended Dec. 3, up 1% from a year earlier.

 

IRI reported that case volumes totaled 9.6 million in the four weeks ended Dec. 3, on par with a year earlier.

 

Cabernet Sauvignon led sales of $25-plus bottles in the 52 weeks ended Dec. 3, with 40% share of the price segment followed by Chardonnay at 30%.

 

 
 

About IRI Channels

Sourced from Chicago-based IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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