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March 2018 Data  -  Released on April 13, 2018
 
Oregon, Washington Strong as Off-Premise Sales Rise 3%
Off-premise sales through multiple-outlet and convenience stores in the four weeks ended March 25 rose 4% from a year ago to $680 million, market research firm IRI reported. Case volumes rose 2% to 8,576,040. The activity boosted 52-week sales 3% to $8.9 billion. Growth rates for Northwest wines outpaced those for the U.S. Washington wines at $15-$19.99 a bottle posted 40% growth, while Oregon wines priced $25-plus saw 19% growth. Oregon wines as a whole saw off-premise sales increase 11%.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
March 2018 $680 mil
4%
$8,896 mil
3%
March 2017 $654 mil $8,651 mil
     
 
 

Off-premise sales totaled $680 million in the four weeks ended March 25, up 4% versus a year ago.

 

IRI reported case volumes of 8.6 million in the four weeks ended March 25, up 2% from a year ago.

 

California wineries produce the majority of wines sold through off-premise channels IRI tracks, with 88% share in the 52 weeks ended March 25.

 

Washington and Oregon wineries saw strong growth in off-premise sales of their wines, particularly in the top price segments. Washington wines priced $15-$19.99 logged exceptional 40% growth in the 52 weeks ended March 25, while Oregon wines excelled in the $25-plus segment with 19% growth.

 

 
 

About IRI Channels

Sourced from Chicago-based IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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