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July 2018 Data  -  Released on August 15, 2018
 
Rosé Leads as Off-Premise Sales Rise 1%
Off-premise sales through multiple-outlet and convenience stores in the four weeks ended July 15 totaled $646 million, market research firm IRI reported. This was up less than 1% versus a year ago. Sales in the latest 52 weeks rose 2% to approach $9 billion. Drilling into the varieties represented by those sales, rosé led the top nine varietals with 34% growth. Merlot was the only major varietal to see sales decline, dropping 6% in the latest 52 weeks.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
July 2018 $646 mil
1%
$8,953 mil
2%
July 2017 $640 mil $8,758 mil
     
 
 

Off-premise sales totaled $646 million in the four weeks ended July 15, up 1% versus a year ago.

 

IRI reported case volumes of 8.2 million in the four weeks ended July 15, even with a year ago.

 

Chardonnay was the top selling varietal in the 52 weeks ended July 15, logging $1.9 million in sales. Cabernet Sauvignon was close behind with sales of $1.8 million.

 

Rosé saw the greatest growth among the top eight varietals sold in the 52 weeks ended July 15, with sales rising 34% to $442 million. Merlot lost ground, falling 6% to $563 million.

 

 

 
 

About IRI Channels

Sourced from Chicago-based IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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