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July 2017 Data  -  Released on August 15, 2017
 
Special Sale Boosts Flash Offers
An Invino sales promotion tied to the Fourth of July holiday helped nudge the monthly total of flash offers for domestic wines barely past the total during July last year. The 12-month total, however, fell 8%.
 
 
Flash Reseller Offers » Month   12 Months  
July 2017 515
1%
5,907
-8%
July 2016 511 6,449
     
 
 

Invino ran a similar sale in 2016 in which it made 162 offers and this year it topped that by making 192 offers for wines from 127 wineries. Invino’s offers accounted for 37% of the monthly total and was nearly twice as many as the 99 offers by Last Call Wines, which had the next highest total.

 

 

 Offers by wine type
Wines Vines Analytics examined domestic wine offers by varietal or wine type and found that Cabernet Sauvignon is still the most offered wine by flash resellers. Cabernet offers have also remained steady, despite the decline in the number of offers for wines overall.

Flash resellers made 1,657 offers for Cabernet in the past 12 months and that is 8% larger than during the same period ending July 2016. The number of offers for Pinot Noir during the same period fell 13% from 1,291 in 2016 to 1,117 this year. The number of offers for all other major varieties have also dropped in the past year with the exception of rosé wines that increased by 5% to 85 offers in the past month.

The average flash price for Cabernet Sauvignon also remained the highest in the past 12 months at $48, which is 13% more than the previous year. The average price for Pinot stayed flat at $25 and the average for red blends declined by 1%. In 2015, red blends overtook Chardonnay to be the third-most offered wine type by flash resellers but in the most recent 12 months offers slipped by 7% from 948 in 2016 to 880 this year.
 

 

Flash Methodology

Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.

When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.

 
 
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