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August 2017 Data  -  Released on September 15, 2017
 
Flash Offers Take Another Deep Plunge
Offers for domestic wines fell by 25% compared to the previous year and the 12-month total is now more than 10% less. A decline in overall offers was exacerbated in August by a lack of activity by Invino, which only made 47 offers in the past month compared to 117 in 2016. While Last Bottle Wines held a two-day sales event and Last Call Wines made 85 offers, it was not enough to pull the total out of a steep dive.
 
 
Flash Reseller Offers » Month   12 Months  
August 2017 462
-25%
5,755
-11%
August 2016 614 6,433
     
 
 

As the total number of offers has steadily slipped, the flash resellers appear to enjoy some success with Cabernet Sauvignon. The varietal accounted for 28% of all offers in the past 12 months and the difference between the total number of Cab offers, 1,638, and the 1,051 total offers for Pinot Noir (the second most popular varietal) is higher than the 417 total offers for Zinfandel.

 

Most of these Cabernet wines are from Napa County wineries. Napa accounted for 60% of all the Cab offers and was more than Sonoma County and the rest of California combined.

Just as in the retail and direct-to-consumer segments, flash prices for the varietal skewed higher than normal with the majority of offers fetching flash prices between $20 and $40.

 

 

Flash Methodology

Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.

When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.

 
 
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