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October 2017 Data  -  Released on November 15, 2017
 
Decline in Flash Offers Continues
For the third month in a row, flash offers posted a double-digit drop against the previous year. October's 343 offers was 26% less than in October 2016 and the drop comes from fewer websites and less offers by the websites still in business.
 
 
Flash Reseller Offers » Month   12 Months  
October 2017 343
-26%
5,498
-14%
October 2016 466 6,396
     
 
 

Invino, which often makes the most offers of any website, posted just 34 offers in October and Wines til Sold Out made less than half the number of offers it did in the previous year. Last Call Wines posted the most offers in October with 77 from 33 unique wineries and an average flash price of $26.

Wines Vines Analytics focused on red blends this month and the popular wine type accounted for 15% of all wines offered by flash resellers in the past 12 months. Many of these red blends are also some of the most expensive wines offered by the websites as they are Bordeaux variety blends produced by Napa Valley wineries. Flash websites have offered 89 wines with retail prices of $200 and more and of these, 46 were red blends.

 

 

 

The number of red blends offered by flash resellers rose from 765 in 2014 to 951 in 2015, remained steady at around 950 from 2015 to 2016, then fell 10% to 846 during the 12 months ended October 2017. The drop in red blend offers comes as offers overall have fallen from 6,396 in 2016 to 5,498 in the past 12 months. Invino and CellarThief both made offers for the most expensive red blend; a $750 wine by Napa Valley's Byrant Family Vineyard offered by both websites for $350.

 

 

Flash Methodology

Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.

When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.

 
 
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10.20.2016
Has the Sizzle Left Wine Flash Sales?
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Surging Sales for Red Blend Wines
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10.27.2015
Online Wine Sales Have Room to Grow
Other countries outpace United States for selling wine on the web
 
 
 
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