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January 2018 Data  -  Released on February 15, 2018
 
DtC Gains Continue as Shipments Rise 25%
Direct-to-consumer (DtC) shipments rose 25% in January 2018, Wines Vines Analytics/ShipCompliant data showed, nearing $126 million. Case volume rose just 16% to 309,352, however, indicating that shipments primarily included more expensive wines. Average price per bottle rose 5% to $33.82 versus January 2017. Regionally, average bottle price in the 12 months through January 2018 was highest for Napa shipments, at $62.98. Oregon was in second place at $39.25, followed by Washington at $33.34.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
January 2018 $126 mil
25%
$2,717 mil
16%
January 2017 $100 mil $2,345 mil
     
 
 

DtC shipments approached $126 million in January 2018, up 25% versus a year ago.

 

DtC shipment volume in January 2018 totaled 309,352 cases, up 16% from a year earlier.

 

DtC shipments from Napa continue to have the highest average bottle price at $62.98, while Washington shipments saw the strongest growth in average bottle price at 5% to $33.34.

 

 
 
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