Cookies required for full site functionality. Click for guide to enable.
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
November 2017 Data  -  Released on December 15, 2017
 
DtC Shipments Surge 26% in November
Direct-to-consumer (DtC) shipments rose 26% to $417 million in November 2017, Wines Vines Analytics/ShipCompliant reported. Case volume increased 20% to 803,063. With the average bottle price rising 5% to $43.27, consumers seemed open to pricier bottles. Cabernet Sauvignon ($616 million), red blends ($211 million) and Pinot Noir ($190 million) represented 88% of $60-plus bottles shipped in the latest 12 months. Chardonnay ranked fourth with $56 million in sales over the past 12 months.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
November 2017 $417 mil
26%
$2,659 mil
15%
November 2016 $332 mil $2,321 mil
     
 
 

DtC shipments increased 26% to $417 million in November versus a year earlier, the second-greatest growth of the year.

 

DtC shipment volumes totaled 803,063 cases in November, up 20% from a year ago.

 

Cabernet Sauvignon, red blends, and Pinot Noir are the varietals with the highest sales in the $60-plus price band. Chardonnay, the sole white varietal in the top five, ranks fourth.

 

 
 
Download the Wines & Vines/Ship Compliant 2017 Direct to Consumer shipping report »
 
 
EXPORT AS PDF »
 
 
Related Articles:
07.13.2018
Sonoma Sees Strong Sales as Growth Plateaus
DtC shipments rise, cans and premium box wines emerge as dynamic segment
06.14.2018
Wine Sales Grow as Consumers Trading Up
Sauvignon Blanc exemplifies trend of consumers willing to spend more for wine
04.13.2018
Northwest Wines Drive Strong Sales
Oregon and Washington wines claiming larger shares of off-premise and DtC sales
03.15.2018
Robust Sales for Premium, Small-Production Wines
Latest Wine Industry Metrics Report finds smaller wineries enjoying strong sales
01.17.2018
DtC Shipment Value Rose 15.5% in 2017
Pennsylvania bounds into top 10 states for shipments; DtC a boon for Northwest producers
 
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »