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October 2018 Data  -  Released on November 15, 2018
 
DtC Shipments Jump 22% in October
Direct-to-consumer (DtC) shipments totaled $481 million in October, Wines Vines Analytics/ShipCompliant by Sovos reported, up 22% from a year ago. The strong growth was attributable to October having five Mondays, when many wineries dispatch shipments. Volumes gained 13% in the period to 802,651 cases. Among red varietals, Cabernet Sauvignon led with $860 million worth of shipments in the latest 12 months. Other red wines led in growth, rising 21%, while Syrah saw the weakest growth at 6%.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
October 2018 $481 mil
22%
$2,982 mil
16%
October 2017 $395 mil $2,574 mil
     
 
 

DtC shipments totaled $481 million in October, up 22% from a year ago.

 

DtC case volume totaled 802,651 in October, up 13% from a year ago.

 

DTC shipments of red varietals exceeded $2.2 billion in the latest 12 months, led by Cabernet Sauvignon at $860 million.

 

Red blends remain popular, with DtC shipments rising 15% to $473 million in the latest 12 months. The largest portion of shipments occured in the $100-plus price band, driven by proprietary blends from Napa wineries.

 

 

 
 
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