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August 2018 Data  -  Released on September 14, 2018
 
DtC Shipments Rise 5% in August as Cabernet Stays Strong
Direct-to-consumer (DtC) shipments gained 5% in value in August versus a year ago to more than $136 million, Wines Vines Analytics/ShipCompliant reported. Shipments in the latest 12 months approached $2.9 billion, led by $814 million worth of Cabernet Sauvignon or 28% of the channel. Top-end bottles ($100 and up) claimed 54% of the varietal's value at $443 million; bottles priced $20-$39.99 grew fastest at 24%. Shipments at $60-$79.99 fell 9% to $98 million, remaining second by value.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
August 2018 $136 mil
5%
$2,865 mil
13%
August 2017 $130 mil $2,546 mil
     
 
 

DtC shipments totaled $136 million in August, up 5% from a year ago.

 

DtC case volume totaled 343,189 in August, up 7% from a year ago.

 


Cabernet Sauvignon is the most valuable varietal shipped DtC in the latest 12 months at $814 million on a volume of 990,557 cases. While bottles priced $100 and up commanded 54% of shipment value, the fastest-growing segment was $20-$39.99, which gained 24% by value.

 

 

 

 
 
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