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October 2017 Data  -  Released on November 15, 2017
 
DtC Shipments Set New Benchmark in October
Direct-to-consumer (DtC) shipments hit $395 million in October, Wines Vines Analytics/ShipCompliant reported, up 1% from October 2016 in a new benchmark for the channel. Average bottle price fell 6% to $46.36 as case volumes rose 8% to 709,693, underscoring greater shipments of lower-priced wines. DtC shipments of red varietals totaled $412 million, led by Cabernet Sauvignon with 39% market share. Bottles priced $15-$19.99 rose 21% to total $18 million in the 12 months ended October 2017.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
October 2017 $395 mil
1%
$2,574 mil
12%
October 2016 $391 mil $2,299 mil
     
 
 

DtC shipments increased 1% to $395 million in October versus a year earlier.

 

DtC shipment volumes totaled 709,693 cases in October, up 8% from a year ago.

 

Cabernet Sauvignon leads with 39% of red varietals shipped DtC, while Pinot Noir claims second place, neck-and-neck with red blends at 22% of total red shipments.

 

Shipments of bottles priced $100-plus were flat while bottles priced $15-$19.99 increased 21% to $18 million versus a year ago, and $20-$29.99 bottles rose 18% to $45 million.

 

 
 
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