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December 2017 Data  -  Released on January 15, 2018
 
Steady Growth Boosts DtC Shipments 16% in 2017
Direct-to-consumer (DtC) shipments topped $219 million in December 2017, according to Wines Vines Analytics/ShipCompliant data, up 18% from a year ago. Shipments totaled $2.7 billion in 2017, up 16% from 2016. Case volume for the year totaled 5.8 million, a 15% gain versus 2016. While wineries across the board use the channel, wineries producing less than 50,000 cases account for 73% of all shipments while those producing 500,000 cases and up represented just 5% of shipments.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
December 2017 $219 mil
18%
$2,692 mil
16%
December 2016 $187 mil $2,330 mil
     
 
 

 DtC shipments increased 18% to $219 million in December 2017 versus a year earlier.

 

DtC shipment volumes totaled 537,979 cases in December 2017, up 16% from a year ago.

 

Wineries shipped $2.7 billion worth of wine to consumers in 2017, up 16% from the previous year.

 

Wineries producing less than 50,000 cases dominated DTC in 2017, accounting for 73% of all shipments.

 

 
 
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