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August 2017 Data  -  Released on September 15, 2017
 
DtC Shipments Strengthen 16% in August
Direct-to-consumer (DtC) activity increased 16% in August 2017 versus August 2016, Wines Vines Analytics/ShipCompliant reported. Shipments totaled $130 million on 320,754 cases. While growth in case shipments lagged value for the month, value and volumes increased by 17% each in the 12 months ended August. Cabernet Sauvignon was the most popular varietal with $748 million shipped DtC in the 12 months ended August, up 17% from a year ago. Wines priced $60-79.99 a bottle saw 38% growth.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
August 2017 $130 mil
16%
$2,546 mil
17%
August 2016 $112 mil $2,167 mil
     
 
 

DtC shipments increased 16% to $130 million in August 2017 versus August 2016.

 

DtC shipments totaled 320,754 cases in August 2017, up 10% from August 2016.

 

Cabernet Sauvignon saw $748 million shipped in the 12 months ended August, up 17% from a year ago. Varietal growth was led by bottles priced $60-$79.99.

 

 
 
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