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April 2018 Data  -  Released on May 15, 2018
 
DtC Surges 28% in April; Rosé Posts 48% Gain
Direct-to-consumer (DtC) shipments rose 28% in April versus a year ago to $290 million, Wines Vines Analytics/ShipCompliant by Sovos reported. Case volumes rose 23% to 603,232, lifting average bottle price for the month 3% to $40.05. Rising volumes have changed channel content. Cabernet Sauvignon is still on top with a 28% share of the channel, but shed ground to Pinot Noir, Zinfandel and all other varietals. Rosé saw the strongest growth of any varietal, rising 48% to a value of $48 million.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
April 2018 $290 mil
28%
$2,821 mil
15%
April 2017 $227 mil $2,462 mil
     
 
 

DtC shipments increased 28% versus a year ago to $290 million in April.

 

DtC case volume totaled 603,232 in April, up 23% from a year ago.

 

 

 

Cabernet Sauvignon holds a commanding lead over other varietals moving DtC, but Pinot Noir, Zinfandel and all other varietals stole share over the past year.

 

 

 

Cabernet Sauvignon continues to lead DtC shipments with $804 million, but sparkling and rosé showed the strongest gains with $69 million and $48 million shipped, respectively.

 

 
 
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