Gallo to buy Locations brand from Dave Phinney

Modesto, Calif.—E. & J. Gallo Winery announced today it has agreed to purchase the Locations brand from Shooting Gallery Wines, LLC, a joint venture between winemaker Dave Phinney and importer Aveníu Brands, a wholly-owned subsidiary of the Barcelona, Spain-based Codorníu Raventós Group.

Phinney launched the brand in 2008 with non-appellation wines that focused on countries and U.S. states. The brand has grown to include wines from France, Spain, Italy, Argentina, California, New Zealand, Oregon, Washington, Portugal, Corsica and Texas. The deal is expected to close this week and terms of the acquisition were not disclosed. Phinney will remain winemaker of the brand.

"Dave propels innovation to the highest levels by challenging the conventional way of doing things, and removing the barrier of rules in winemaking," said Roger Nabedian, senior vice president and general manager of Gallo's Premium Wine Division "This purchase supports Gallo's mission to participate and excel in all segments of the wine market."

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