Breakthru acquires Pennsylvania-based Majestic

New York, N.Y.—Breakthru Beverage Group announced it has reached an agreement to acquire Pennsylvania-based Majestic Wine and Spirits USA. According to the press release announcing the deal, Majestic will operate as an independent division of Breakthru Beverage Pennsylvania. The majority of the company’s 35 employees are expected to join the new Majestic Division of Breakthru Beverage Pennsylvania. Terms of the deal were not disclosed.

While Majestic will operate as a separate sales division, the company will have immediate access to Breakthru’s resources including training programs, digital marketing, analytics and insight tools. The transaction is expected to close on or around May 31. “Breakthru shares many of the same principles we value including a commitment to investing in our teams and building differentiation in a competitive marketplace,” said Chris Papariello, Majestic Wine and Spirits general manager and executive vice president in the press release.

Currently no comments posted for this article.