Commentary from Wines & Vines Editorial Staff
 
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Growing & Winemaking

by Andy Starr
 

How to PrepareĀ  for the Next Disaster

 
 

There is little to add to the reporting about the firestorm that struck Mendocino, Napa and Sonoma wine country Oct. 8, 2017. It was unlike any other disaster to hit California.

 
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Viewpoint

by Mary Loftness and Paul Wagner
 

What DtC Wine Sales Can Learn From Cruise Lines and Casinos

 
 

Given the importance of direct-to-consumer (DtC) sales in the wine industry, one might assume we have found the holy grail of customer relationship management. But compared to other hospitality industries such as cruise lines and casino gaming, we fall far short of best practices.

 
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